You’ve got to talk their language in order to engage, and influence effectively. Through extensive research on the latest business trends, we put together a list of 10 key business concepts that every company leader, manager, and employee should know. Knowing and understanding these concepts will fuel innovation and drive success. However, if you want to make it to the very top, you’ve got to back up this jargon with real substance. These are the 10 words we’ve compiled with our own commentary.

1. Analytics

Analytics involves studying past historical data to evaluate the performance of a given tool or scenario. The goal of analytics is to improve the business by gaining knowledge which can be used to make improvements or changes.

2. Disruptive Innovation

It creates a new market and value network which disrupts an existing market and value network. For example, in a typical innovative high technology business, disruptive innovation tends to shake up a market when it is introduced externally, and it typically requires a more creative internal attitude toward the product development and promotion process.

3. Cloud computing

Cloud computing is a process where a task is solved by using a wide variety of technologies.Cloud computing is very similar to grid computing, however usually is differentiated from grid computing due to its use of Internet tools.

4. Content Marketing

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearlydefined and understood target audience – with the objective of driving profitable customer action.

5. Data-mining

Data mining is the process of analyzing and summarizing data into information that can be used to increase revenue.Data mining techniques are used in a many research areas, including mathematics, cybernetics, genetics and marketing.

6. Make it Pop

Make it Pop when marketers ask designers to make something pop, they want the design to be more obvious, eye-catching and noticeable.

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7. Going Granular

It means to look at something closely in excessive detail. The level of detail considered in a model or decision making process. The greater the granularity, the deeper the level of detail. Granularity is usually used to characterize the scale or level of detail in a set of data.

8. Storytelling

Storytelling is a method of explaining a series of events through narrative. The events can be real, fictional or some combination of the two. Marketers use storytelling as a tool for illustrating an otherwise difficult concept, to drive home a point or to encourage consumer loyalty through entertainment or emotional connection.

9. Exit strategy

An exit strategy is a contingency plan that is executed by an investor, trader, venture capitalist or business owner to liquidate a position in a financial asset or dispose of tangible business assets once certain predetermined criteria for either has been met or exceeded. An exit strategy may be executed for the purpose of exiting a non-performing investment or closing a business that is not generating profits. In this case, the purpose of the exit strategy is to limit losses.

10. Big data.

Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. Challenges include analysis, capture,data curation, search, sharing, storage, transfer, visualization, querying, updating and information privacy.