{"id":15776,"date":"2021-12-13T09:30:13","date_gmt":"2021-12-13T09:30:13","guid":{"rendered":"https:\/\/inovatustranslations.com\/en\/2021\/12\/13\/optimizacija-web-stranice-na-stranom-jeziku-seo\/"},"modified":"2026-10-15T19:51:37","modified_gmt":"2026-10-15T19:51:37","slug":"optimizacija-web-stranice-na-stranom-jeziku-seo","status":"publish","type":"post","link":"https:\/\/inovatustranslations.com\/en\/2021\/12\/13\/optimizacija-web-stranice-na-stranom-jeziku-seo\/","title":{"rendered":"Multilingual SEO: helping international customers find your website"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Expanding into international markets? A translated website is a useful start, but your audience also needs to be able to find it. Multilingual search engine optimisation helps you plan content around the language your customers actually use. <\/span><\/span><a href=\"https:\/\/zipwolf.com\/usluge-internet-marketinga\/search-engine-marketing\/\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Read on to see how multilingual SEO can support your marketing and sales<\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/001-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14992\" src=\"https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/001-1.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/001-1.jpg 939w, https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/001-1-300x200.jpg 300w, https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/001-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">SEO for websites in other languages<\/span><\/span><\/h4>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If visitors are already reaching your website from other countries, consider whether they can easily understand and use it. <\/span><span style=\"vertical-align: inherit;\">Look at where those visitors come from and which pages interest them. <\/span><span style=\"vertical-align: inherit;\">Your website analytics can help you identify these patterns. <\/span><span style=\"vertical-align: inherit;\">If you have an audience that speaks another language, it may be time to plan a multilingual content strategy.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Some visitors may use automatic translation to read your website. <\/span><span style=\"vertical-align: inherit;\">A more useful experience is to  <\/span><\/span><a href=\"https:\/\/inovatustranslations.com\/en\/website-translation\/\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">provide a professionally translated website<\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . <\/span><span style=\"vertical-align: inherit;\">This saves visitors the effort of translating the content themselves and gives you more control over how your message is presented. <\/span><span style=\"vertical-align: inherit;\">Clear product and service information matters for tourism businesses, hotels, manufacturers, distributors and online shops. Customers need to understand what they are booking or buying. <\/span><span style=\"vertical-align: inherit;\">Accurate information can help reduce misunderstandings, cancellations, returns and complaints.<\/span><\/span><\/p>\n<h4><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">What should you consider when localising a website?<\/span> <\/span><\/h4>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Choose languages based on your audience and business goals. English may be useful, but it will not be the right choice for every market. <\/span><span style=\"vertical-align: inherit;\">Before optimising your content, research how your audience searches online. <\/span><span style=\"vertical-align: inherit;\">Search terms and browsing habits can differ between countries and regions. <\/span><span style=\"vertical-align: inherit;\">Social media can also offer useful clues about your audience\u2019s interests and language. <\/span><span style=\"vertical-align: inherit;\">Find out which content potential customers value, how similar products are described in their language and which topics are relevant to the market you want to reach. <\/span><span style=\"vertical-align: inherit;\">If you work in  <\/span><\/span><a href=\"https:\/\/inovatustranslations.com\/en\/portfolio-items\/import-export\/\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">international trade<\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">, consider whether your brand name and domain are clear to customers in other languages.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The same applies to  <\/span><\/span><a href=\"https:\/\/inovatustranslations. com\/portfolio-items\/prijevodi-zagreb-iz-sektora-maloprodaje\/\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">e-commerce<\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> businesses <\/span><a href=\"https:\/\/inovatustranslations.com\/en\/portfolio-items\/retail-translaton\/\"><strong><span style=\"vertical-align: inherit;\"> when preparing content for international customers <\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"> . <\/span><span style=\"vertical-align: inherit;\">Product categories, navigation and the order in which information appears may need adapting to how your audience browses and shops. <\/span><span style=\"vertical-align: inherit;\">For example, the design and content that work for Croatian customers may differ from the preferences of  <\/span><a href=\"https:\/\/inovatustranslations.com\/en\/chinese-translations\/\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Chinese customers<\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"okomito poravnanje: naslijediti;\">. <\/span><span style=\"vertical-align: inherit;\">Your audience may expect different typography, more images or different wording for key messages. <\/span><span style=\"vertical-align: inherit;\">The search terms people use for a particular service can reveal differences that a literal translation misses. <\/span><span style=\"vertical-align: inherit;\">Present prices and currencies clearly so customers understand what they will pay. <\/span><span style=\"vertical-align: inherit;\">Content and technical optimisation should work together to make the site easy to find and use.<\/span><\/span><\/span><\/p>\n<h4><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Why work with a translation company on multilingual SEO?<\/span><\/span><\/h4>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Multilingual SEO involves finding the terms your customers use when searching in each language. <\/span><span style=\"vertical-align: inherit;\">Even a familiar product or service name may have several possible translations. <\/span><span style=\"vertical-align: inherit;\">Regional vocabulary, dialects and synonyms can affect which words people choose. <\/span><span style=\"vertical-align: inherit;\">A native speaker can help identify expressions that sound natural in the market you want to reach. <\/span><span style=\"vertical-align: inherit;\">Those suggestions provide a starting point for keyword research. <\/span><span style=\"vertical-align: inherit;\">Related terms and phrases can then be considered alongside the main keywords. <\/span><span style=\"vertical-align: inherit;\">Search demand should be assessed for the relevant country or region. <\/span><span style=\"vertical-align: inherit;\">If you are targeting a particular international market,  <\/span><span style=\"vertical-align: inherit;\">understanding these language differences helps you create content that matches your audience\u2019s searches. <\/span><span style=\"vertical-align: inherit;\">The same research can inform your social media content. <\/span><span style=\"vertical-align: inherit;\">It can also help you choose relevant phrases and hashtags.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Relevant keywords help connect your content with the searches your potential customers make. <\/span><\/span><a href=\"https:\/\/inovatustranslations.com\/en\/chinese-translations\/\"><strong><span style=\"vertical -align: inherit;\"><span style=\"vertical-align: inherit;\">Working with a translation company<\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">  can save time when researching language and adapting content for a new market. <\/span><span style=\"vertical-align: inherit;\">Language specialists can help assess terminology, review competitors\u2019 wording and incorporate suitable search phrases into clear, natural copy.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">For example, an English search for \u201ccar hire\u201d may correspond to a different phrase in  <\/span><\/span><a href=\"https:\/\/inovatustranslations.com\/en\/?p=15056\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Spain<\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . The wording should reflect how customers search in that country, rather than translate the English phrase word for word.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/002.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14998\" src=\"https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/002-300x225.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/002-300x225.jpg 300w, https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/002-768x576.jpg 768w, https:\/\/inovatustranslations.com\/wp-content\/uploads\/2021\/05\/002.jpg 914w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanding into international markets? A translated website is a useful start, but your audience also needs to be able to find it. Multilingual search engine optimisation helps you plan content around the language your customers actually use. Read on to see how multilingual SEO can support your marketing and sales. SEO for websites in other [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-15776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pravo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multilingual SEO: helping international customers find your website | Inovatus<\/title>\n<meta name=\"description\" content=\"Reach international customers with clear multilingual website content, relevant search terms and localisation tailored to your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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